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Where Serious Operators Compare Notes and Numbers

Farm Community Peer Groups

The right peer group raises the standards you’re willing to hold yourself to. UnCommon Farms peer groups bring together serious farm operators from across North America in a structured, trust-based setting built around one goal: making every operation in the room better.

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What Makes an UnCommon Peer Group Different From Every Other Room You've Been In

Most agricultural networks put you in a room with people who are competing for the same land, the same labor, and the same market. UnCommon Farms peer groups are built differently. Members are drawn from a broad national network, so you’ll never sit across from a local competitor. What you will find is a group of accomplished operators who understand the weight of what you’re carrying and are invested in helping you carry it better. That’s not something you find at a conference. It’s what you build over time, in the right room.

How Peer Groups Work

Each peer group is a small, consistent cohort of farm operators brought together by role, stage, or area of focus. Sessions are structured to move from surface-level conversation to genuine candor, covering financial benchmarking, operational challenges, goal accountability, and the kind of management decisions that rarely come with obvious answers.

Every group operates within a framework of confidentiality. What’s shared in the room stays in the room. That trust is what allows members to open their books, name their struggles, and ask the questions they’d never ask in a public setting.

Your dedicated business coach is woven into the peer group experience, ensuring that the insights surfaced in sessions connect back to your individual coaching relationship and translate into action on your farm.

Nine Tracks—One Standard

UnCommon Farms hosts peer groups across nine distinct tracks, each designed to meet operators and farm leaders at the role and stage where they’re actually working. Whether you’re taking over a multi-generational operation, developing the next layer of management, or navigating the specific challenges that come with running a large-scale ag business, there’s a group built for where you are.

Executive

For the leaders responsible for running an entire farming operation. Sessions bring in expert speakers, include agribusiness farm tours, and provide comprehensive benchmarking opportunities designed to develop the full skillset required to lead at the highest level.

Management Development

Built for managers looking to run their farm more efficiently and profitably. Members benefit from outside expert speakers, farm tours exploring how high-performing operations across the country operate, and benchmarking against peers to identify where the most meaningful gains are available.

Operations Managers

A deep-dive group for the leaders overseeing day-to-day field operations, equipment, and logistics. Focus areas include operational efficiency, farm technology adoption, and the systems that keep a complex farming operation running reliably season after season.

Agronomy

A forum connecting the agronomic side of the operation with the business side—from foundational soil health principles to advanced agronomic tactics and strategies. Whether you're refining your approach or building it from scratch, there's something substantive here for every experience level.

Financial

For key personnel who recognize the need for firm command of their farm's financial performance. This group covers all aspects of farm finance, including revenue streams, expense management, ratio analysis, and profitability benchmarking, to give members the grasp on their numbers they need to make confident, well-timed decisions.

Women

What’s not to love about a group of strong female ag entrepreneurs? The women’s peer group is an invaluable resource for anyone who wants advice or guidance in their career, as well as those seeking like-minded individuals. These ladies don’t just share their triumphs, but also offer valuable insight on topics such as grain marketing, accounting, and how to best handle business marketing.

Legacy Harvesters

For family patriarchs and matriarchs navigating the transition to the next generation. Members bring their hard-won farming wisdom into a support system of peers who've faced the same transition, so you can learn from those who've been through it to make the path forward smoother and more intentional.

Team Canada

Canadian producers face their own unique set of market conditions, regulatory realities, and community dynamics. The Canada peer group brings together Canadian operators specifically to benchmark finances, discuss agronomics, tackle HR challenges, and build the kind of peer relationships that reflect how Canadian agriculture actually works.

Emerging Leaders

Designed for the next generation of farm leadership, including family members or key employees finding their footing in the operation. Open discussions on generational dynamics, leadership development, and how to build a professional identity within a family farm give emerging leaders the peer network and perspective they need to step forward with confidence.

Your Ideal Peer Group Is Already Out There

Somewhere in our network, there’s a group of operators at your stage, in your role, working through the same decisions you’re facing right now. The only difference between them and you is that they stopped trying to figure it out alone.

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What the Right Peer Group Actually Gives You

  • Benchmarking Without the Risk

    One of the most valuable things an operator can know is how their farm actually compares to others at a similar scale. UnCommon Farms peer groups make honest benchmarking possible because every member in the room is far enough removed from your market to be completely candid.

  • Accountability That Sticks

    Setting a goal alone is easy. Setting it in front of a group of serious operators who will ask you about it next session is a different kind of commitment. The accountability structure inside UnCommon peer groups is one of the most consistent things members cite as transformative because no one wants to be the person who didn't do the work.

  • Perspective You Can't Buy

    Every farm in a peer group has already solved a problem your farm hasn't faced yet. When your operation hits a difficult people decision, a succession conflict, or a grain marketing call without an obvious right answer, you're not figuring it out alone. You're drawing on the combined experience of operators who've been there and a dedicated coach who ties it back to your specific situation.

  • A Network That Compounds Over Time

    The relationships built inside UnCommon peer groups don't end when the session does. Members connect between meetings, share best practices, and build the kind of professional relationships that take years to develop in any other context. The Member Map makes that network accessible year-round.

“With UnCommon Farms we have these connections to other farmers and other communities who we can rely on to share those experiences and those learning moments so that we don’t have to make those mistakes the first time around. Everybody learns that like the third generation loses the farm, well we’ve made it past the third and I’m the fourth so I don’t want to be that generation that loses the farm now. And so being able to rely on these people for what I’m doing and how to handle it and how to move forward into this professional mindset is really helpful.”

Emma Purvis
E & H Farms

Frequently Asked Questions

Are peer groups included in my membership?

Yes. Peer group access is a core component of UnCommon Farms membership, not an add-on — with one exception: the Executive peer group requires an additional enrollment fee. For all other tracks, you’re matched to the group that fits your role and stage and integrated into their regular session schedule.

Most members have a clear primary track based on their role and where their operation is in its lifecycle. In cases where there’s overlap, your Business Coach will help you identify the group where you’ll get the most value. The goal is always the best possible fit, not the most convenient category.

All financial benchmarking within peer groups operates under strict confidentiality. Members share data within the trust framework of the group, maintained and reinforced by your dedicated Business Coach and the group’s facilitator. Your numbers don’t leave the room and are never shared outside the group without your explicit consent.

In some cases, yes. Members with multiple roles (for example, a primary operator who is also actively developing a successor) may participate in more than one track where it makes sense. Your coach will help determine whether dual participation is the right structure for your situation.

Peer groups are your consistent, small-cohort community with the same operators, the same trusted environment, on a regular cadence. The Winter Conference is the annual gathering of the full UnCommon Farms membership network, where peer relationships expand, new connections form, and the broader community comes together around shared learning and member recognition. The two work together, not in place of each other.

Find Out Which Group Is Right for Your Operation

Peer groups are available exclusively to UnCommon Farms members. When you apply for membership, our team connects you with the track that fits your role, stage, and goals. If you’re not sure where you’d fit, that’s exactly the kind of thing we sort out in your initial needs assessment.

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