Know Where You’re Going With a Roadmap to Get There
Strategic Planning for Farm Businesses
As a core pillar of the business management membership, our strategic planning coaching gives you a clear, executable roadmap aligned to your family’s vision and guiding principles.
Stop Reacting to Industry Challenges and Start Planning for Them
When you spend all your time working in the business, it’s easy to lose sight of working on the business. Most operators set goals in January and forget them by March when the daily demands of the operation pull them back in.
Many farm families wait until a crisis forces a major decision. At UnCommon Farms, we help you step back, evaluate the rapid changes happening across the agricultural industry, and make proactive, strategic decisions that position your farm to capitalize on new opportunities rather than just surviving them.
Your Plan Is Only as Good as Your Execution
Anyone can write a list of 10-year goals in a binder and put it on a shelf. Advice is everywhere. Execution is UnCommon.
As a member, your dedicated business coach helps you develop the plan then follows through as your ongoing accountability partner. We break your long-term vision down into 30- and 90-day actionable objectives, giving you a clear line of sight from where you are today to where you want to be in a decade. Your goals stop living in a notebook and start happening on the ground.
What Are Your Farm's True Priorities?
Most operators already know something is off, they just haven’t had the space to figure out what. Before your next busy season takes over, take a few minutes to evaluate where your farm is actually heading and identify what needs immediate focus.
Building Your Executable Roadmap
Our coaching equips you with a framework to grow with purpose, using a structured plan your entire operation can align around.
Defining Success
Every farm’s vision is different. We start by clarifying your family’s guiding principles and defining exactly what long-term success looks like for your specific operation. This plan is built around your goals, your timeline, and the people running the farm.
Prioritizing the Work
We help you identify the cracks in your foundation and prioritize the immediate, short-term objectives required to move the needle. Not everything matters equally. Your coach helps you focus on what does.
Executing and Adapting
We provide side-by-side implementation support to execute your roadmap, helping you adapt your strategy as markets, weather, and life circumstances change. A plan that can’t adapt to changes isn’t a plan—it’s a wish.
Start Building a Future Worth Fighting For
Partner with a high-performance coaching community to turn your farm’s vision into a reality.
The Best Plans Are Built Together
A strategic plan cannot be developed separately from your finances or your people. Because coaching is an integrated component of your UnCommon Farms membership, we ensure your long-term goals stay aligned with your financial realities, your HR capabilities, and your succession timeline.
You’re not working with a single consultant handing you a binder. You’re working with the equivalent of four advisors in one: a business consultant, a financial advisor, an HR business partner, and a succession consultant, all coordinated under a single coaching relationship.
Beyond your coach, you’ll refine your strategy alongside a high-performing peer network of operators from across North America who are successfully navigating the exact same growth hurdles. You can take part in candid, trust-based discussions with serious producers who are just as committed to getting it right as you are.
More Than Coaching: A Complete Business Advantage
Membership in UnCommon Farms extends beyond your coaching relationship. These are the exclusive resources and benefits that come with being part of the community.
Strategic Industry Partners
The Employee Assistance Program (EAP)
Exclusive Training & Webinars
What Our Clients Say
Navigating the complexities of passing down the family farm, ensuring its financial stability for future generations, and building a thriving agricultural business requires expert guidance. At UnCommon Farms, we specialize in addressing these challenges by teaming up with farms to handle succession planning intricacies, make informed financial decisions, and provide hands-on coaching for goal achievement.
Get a glimpse of how UnCommon Farms has made a difference for others in similar situations.
What is UnCommon? UnCommon means not settling for status quo or saying good enough is enough. It’s seeing past the glitz and glam of success and knowing what it takes to get there.
Farm Strategic Planning FAQ
Is strategic planning coaching a standalone service or part of membership?
Strategic planning coaching is a core pillar of the UnCommon Farms membership. That’s because strategic planning only works when it’s built alongside a clear financial picture, a functioning HR structure, and a succession timeline. Delivering it as a one-off engagement would mean handing you a document with no context and no follow-through. The coaching works because it’s connected to everything else.
What does a strategic planning session actually look like?
Every session is built around where you are and what needs to happen next. In practice, that typically means reviewing progress on your current 30- and 90-day objectives, working through whatever operational or leadership challenges are in front of you right now, and adjusting your roadmap if circumstances have shifted. Your coach isn’t there to load you up with more ideas. They’re there to make sure the right priorities are actually getting done.
We already have goals written down. Do we still need this?
Having goals written down is a start, but a list isn’t a plan, and a plan isn’t execution. Most farms that come to us have thought about where they want to go. What they’re missing is the prioritized roadmap to get there, the accountability structure to stay on track, and a coach who asks the hard question: why isn’t this happening? If your goals haven’t translated into consistent action, that’s exactly the gap this coaching is designed to close.
How far out does strategic planning look?
We work across three time horizons simultaneously. Your long-term vision anchors everything, typically a 10-year picture of what success looks like for your operation and your family. From there, we work backward through 3-year milestones and into the 30- and 90-day objectives where the real execution happens. The long view gives you direction. The short-term objectives are where progress actually gets made.
What if our priorities change mid-year?
They will, and that’s to be expected. Markets shift. Weather happens. Family circumstances change. A good strategic plan isn’t a document you lock in and follow blindly. It’s a living framework that adapts with your operation. Your coach is already embedded in your business when things change, which means you’re not starting over. Instead, you’re adjusting with someone who already knows your goals, your history, and your constraints.
I've been to conferences and come home motivated before but nothing stuck. How is this different?
That’s one of the most common things we hear. The problem is the gap between a great idea and the systems and accountability to act on it. When the conference ends, you go back to the same operation with the same daily demands and no one holding you to the plan. As a member, your coach doesn’t disappear when the session ends. The accountability is ongoing, built into how the membership works, and your coach will ask you directly why something isn’t moving the way you discussed.
Start Planning for a Future Worth Fighting For
The farms that will thrive in the next decade aren’t waiting for the perfect moment to start planning. They’re building the roadmap right now. If you’re ready to stop reacting and start leading, let’s talk.