Built for Canadian Agriculture, Backed by North American Expertise
UnCommon Farms works with family farms across Canada to build their legacy by cultivating profitable, sustainable operations. We combine our North American expertise with a highly localised, hands-on approach because we know that Canadian agriculture requires a community-first strategy.
Canadian agriculture runs on trust. Whether you’re benchmarking your finances, navigating HR challenges specific to your province, or looking for agronomic insight from operators facing the same market pressures you are, you need more than generic advice. You need someone who’s actually on the ground.
When you join UnCommon Farms, you gain access to an exclusive Canadian-only peer group built specifically for the realities of your market. You can benchmark your finances, talk agronomics, and tackle human resources challenges with producers who understand exactly what you’re up against. When you need to look further, you tap into our broader North American network to learn from forward-thinking producers navigating the same global industry shifts reshaping your operation right now.
Your farm is a business. These are the coaching pillars designed specifically for Canadian members to treat it like one.
Market your farm, not just your grain. Our agribusiness marketing and landowner relations experts help you build the brand equity and community relationships that protect your operation’s long-term access to land, markets, and the trust of those around you.
Once you’ve built a strong foundation, we help you diversify, grow, or differentiate to find your unique path to success. Our coaches work alongside you to turn strategic plans into daily execution, building the systems and leadership habits that create real, lasting momentum in your operation.
Canadian members gain access to regional financial benchmarking and farm management tools, ensuring you understand and can use your finances for precise managerial decisions. We help you know your numbers before your banker does, so you can run your operation with the clarity and confidence of a true farm CEO.
Identify HR gaps in your farming organisation and build a clear action plan to implement internal practices that maximise the skills and efficiency of your team. From hiring frameworks to staff retention strategies, we help you build a culture that attracts great people and keeps them.
Canadian members receive full access to our library of over 70 specialised training courses covering leadership, strategic planning, HR, and financial management. Structured learning, built for operators at your level, that fits around the demands of your season.
Members have access to our various peer groups and conferences, in addition to an exclusive Canadian-only peer group.
Let’s discuss how UnCommon Farms can connect you with fellow Canadian producers and agribusiness experts to help you secure your farm’s future.
UnCommon Farms has helped us understand and manage a scaling business that is sustainable into the future all the way to succession planning. Figuring out education pieces for our employees and our team. Areas of continuous improvement.
Kyle Mehmen
MBS Family Farms
I think we know what the end goal is now more than we ever have. I think we understand what it’s going to take to get there, and we have plans we’re putting into place that will allow us to accomplish our goals as a family—of growing and bringing back the next generation.
Larna Fidler
Schnitker Farms
UnCommon Farms gives the older generation confidence in the younger generation’s management, and I think it makes that transition easier for the older generation.
Rich Bronec
R&R Bronec Grain and Cattle
We needed to change the way we ran our business. Instead of working in the business more, we had to work on it. If you have the next generation coming along and you’ve always just been the operator or the patriarch of the farm, being part of UnCommon Farms has so many benefits. There’s not only the resources; there’s the networking, there’s peer-to-peer conversations you can have. There’s a way to better your business.
Joel Abeln
Abeln Farms
We’re into this for four years now, and I’ll be honest, I’m more excited now than I was at the beginning… The more you put into it, the more you get out. The more you commit to it, the more that you follow, the bigger connections you make… I think it helps us take our operation to the next level.
Robert Ensor
Ensor Brothers Farms
With UnCommon Farms, we have these connections to other farmers and other communities who we can rely on to share those experiences and those learning moments, so we don’t have to make those mistakes the first time around.
Emma Purvis
E&H Farms
We’re on the ground in Canada. We’ve had Canadian members for years, and our team actively supports Canadian producers with localised coaching, Canadian-specific financial benchmarking tools, and a dedicated Canadian-only peer group. This isn’t an American programme retrofitted for the Canadian market. It’s built to reflect how Canadian agriculture actually works, including the community-first relationships and provincial realities that make your market distinct.
Canadian membership includes the full suite of business coaching across five pillars: Business Management & Leadership, Human Resources, Financials, Business Marketing & Landowner Relations, and Business Training, including access to over 70 specialised courses. You also gain access to the Canadian-only peer group and the broader North American member network. The Canadian membership is customized to your market.
Your Canadian peer group is made up exclusively of fellow Canadian producers with operators navigating the same market conditions, weather patterns, regulatory environment, and community dynamics as you. It’s a private, structured setting where you can openly share financial data, discuss HR challenges, compare agronomic approaches, and hold each other accountable to your goals. There’s no worry about local competitors having access to your numbers. These are your peers, not your rivals. You also have the option to tap into the broader North American network when you want perspective from progressive operators across the continent who are facing the same global industry shifts.
That’s exactly the problem UnCommon Farms is built to solve. Most farm operators have attended enough conferences and workshops. You don’t need more ideas sitting in a binder. What you need is someone holding you accountable to actually execute them. UnCommon Farms assigns dedicated coaches to member operations who function as accountability partners, not just advisors. They work with you to turn strategy into action, track your progress, and make sure the plans you build don’t stay on paper. Implementation is the product.
UnCommon Farms is designed for serious farm businesses, typically operations generating $2M or more in annual revenue with a mix of family and hired labour. If you’re running a complex operation, managing multiple entities or family stakeholders, and thinking seriously about long-term growth and sustainability, our programme was built for you. If you’re still in the early stages of building your operation, we’d encourage you to connect with our team anyway. A conversation costs nothing, and we’ll give you a straight answer on whether membership is the right fit right now.
Most consulting services offer fragments: a financial adviser here, an HR consultant there, a course catalogue somewhere else. UnCommon Farms integrates all of it under one membership, with a coach who knows your operation, your goals, and your history. The community aspect is what no one else offers. Sitting in a room, or on a call, with 20 of the most solid operations in Canada, openly comparing financials and strategies without fear? That doesn’t exist anywhere else. We’re not just another information provider. We’re a community built around making your farm better.
The first step is a conversation with a Canadian ag expert on our team. There’s no commitment, no pressure, and no generic sales pitch. We’ll ask about your operation, where you’re at, and where you want to go. From there, we’ll tell you honestly whether membership makes sense for your situation right now. If you’re not quite ready to talk, start with our Farming Needs Assessment. It takes a few minutes and will give you a clearer picture of where your operation’s biggest opportunities and gaps actually are.
UnCommon Farms gives you a dedicated coach, a community of elite Canadian producers, and a comprehensive system built around five pillars that farm business success, all matched to the realities of your market. Your legacy is worth more than good intentions. Get started by reaching out today.
