Protect Your Legacy by Redefining How You Lead
Our Agribusiness Coaching Program
Through Executive Farm Coaching, UnCommon Farms shows you how to stop managing day-to-day and start leading the business, so your strategic goals go from living in notebooks to driving the operation.
The Right Ideas Mean Nothing Without Execution
The industry is full of consultants willing to tell you what to do, then leaving you alone to figure out how to do it.
As a member of UnCommon Farms, you gain the equivalent of four agribusiness consultants in one partner:
- Business coach
- Financial consultant
- HR partner
- Succession planner
Our experts work side-by-side with your operation to distill the core components of your farm’s success into an actionable, executable plan.
Breaking the Glass Ceiling: The Mindset Shift From Operator to CEO
Most farm operators hit an invisible ceiling sooner or later. The harder you work, the more the business depends on you being present and the harder it becomes to grow. Breaking through that ceiling requires a fundamental shift: from managing the daily work to leading the people and strategy behind it.
That’s what our Membership Program is designed to do. We help you prioritize your time, delegate effectively, and build an operation that performs at a high level because of strong leadership, not in spite of your absence.
Business Advisory in the Key Areas That Drive Farm Success
A membership with UnCommon Farms covers every critical dimension of your operation, unified under a single, integrated coaching relationship.
Financials
Succession Planning
Human Resources
Leadership & Management
Strategic Planning
Risk Management
Start Outpacing the Status Quo
Many farmers would rather fail conventionally than succeed unconventionally. If you’re willing to try something different and position your farm for multi-generational success, we invite you to join UnCommon Farms. Surround yourself with the expert guidance, business tools, and peer accountability required to ensure your operation thrives for decades to come.
Building Your Foundation for Growth: The First 90 to 120 Days
Your dedicated Business Coach ties everything together from day one. They act as your accountability partner—ensuring the strategies we recommend actually get implemented—and as your thought partner, challenging how you think about your business and pushing you to lead like the CEO your farm needs you to be.
Step 1: Defining Your Success
Every farm's vision is different. We start by defining your family’s north star to help articulate what long-term success looks like for the operation and for the people running it.
Step 2: Identifying the Cracks
With in-depth agribusiness assessments, we find the operational and financial gaps that are limiting your success.
Step 3: Building the Foundation
During your first 90 to 120 days, we put the essential business tools, processes, and habits in place that give your operation the solid footing required to grow and sustain that growth over time.
The Community Advantage of a High-Performing Peer Network
Alongside expert coaching, membership connects you with successful farms across North America who are navigating the same challenges you are. We’ve cultivated a high-performing, non-competitive peer community where you can openly benchmark financial performance, share what’s working, and learn from operators at the top of the industry.
Because our peer groups draw from a broad national network, you’ll never find yourself in the room with a local competitor. Only candid, trust-based conversations with producers who are just as committed to getting it right as you are.
You also gain access to a network of strategic ag partners, offering exclusive member benefits, pricing, products, and more.
FAQs About Our Agribusiness Coaching Program
How is membership different from your standalone services?
Our standalone services are designed for targeted, one-off execution in a single area of your business. Membership is a different engagement entirely. It’s a comprehensive, ongoing coaching program across all pillars of your operation, backed by a dedicated accountability partner whose job is to ensure strategies actually get implemented.
What’s the role of my dedicated Business Coach?
Your coach serves as both a thought partner and an accountability partner. They are there to challenge your thinking, ensure the right people are having the crucial conversations, and hold you accountable for hitting your goals. Ultimately, they help you break through the operational glass ceiling by shifting your focus from working in the business to working on the business.
How is membership different from hiring standard agricultural consultants?
Consultants often provide fragmented, one-off advice and leave the execution entirely up to you. Our membership integrates all aspects of your farm’s strategy, meaning your financial and operational goals fit into your HR and succession plans. Most importantly, we don’t just hand you a plan. We provide implementation support to ensure the strategies we recommend become a reality. Since we’re a farmer-owned and farmer-run organization, our primary goal is driving value and profitability back to your family’s pocket, not outside investors.
Will UnCommon Farms take over the daily management or HR tasks of my farm?
No, you maintain complete control. Our philosophy is that we provide the support, strategy, and frameworks, but you make the final decisions. For example, we will help you build your compensation guides and develop interview questions to build your team, but we entrust you to be the one asking them. We teach and guide you so that you can confidently step into the role of the leader for your farm.
What about if we don’t know whether the next generation is coming back to the farm?
You’re not alone. An increasing number of operations find themselves in this exact situation. Even if your succession plan is uncertain, we can help you strategically position your business for maintenance while you decide, or continue positioning it for growth.
If a family member does not return, we have successfully guided members through unconventional transitions, including selling the operation to non-family members or transitioning ownership to existing employees. As farms grow larger and more complex, unraveling these dynamics becomes increasingly difficult to do on your own, and our coaches are here to help you navigate all of your options.
Let’s Work Toward a Future Worth Fighting For
Thousands of successful farms across North America have made the shift from operator to leader with UnCommon Farms. Let’s build your farm together, and keep your farm in the family.